FINE JEWELRY · 47TH STREET, NEW YORK
Fine Jewelry: Casting, Setting and Repairing
Welcome to our exquisite boutique nestled in the vibrant heart of New York City, where timeless elegance meets unparalleled craftsmanship. Since 1980, we have been proudly curating a collection of jewelry that embodies the extraordinary, specializing in the art of bringing dreams to life.

45+ Years in the NYC Diamond District

Custom Design & CAD

In-House Casting & Manufacturing

Trade Accounts Welcome
Exquisite Handmade Jewelry, Crafted in the USA!
Introducing Pierre's Jewelry Atelier, where masterful craftsmanship and innovative design come together to create timeless treasures that capture the essence of elegance and sophistication. With over decades of experience as a renowned Master Setter and Jewelry Craftsman, Pierre has established himself as a trusted name in the industry.
At Pierre's Jewelry Atelier, we specialize in creating exquisite jewelry pieces that reflect our clients' individuality and celebrate life's special moments. From engagement rings that symbolize eternal love to meticulously crafted necklaces and bracelets that add a touch of glamour, our collection showcases a diverse range of styles to suit every taste.
What sets us apart is our unwavering commitment to excellence. Pierre's meticulous attention to detail ensures that each piece is flawlessly crafted, radiating brilliance and beauty. Our team of skilled artisans, trained by Pierre himself, combines traditional techniques with cutting-edge technology, harnessing the power of state-of-the-art equipment like 3D printers, laser welders, and advanced design software.
Whether you seek a custom-designed piece or choose from our exquisite ready-to-wear collection, we take pride in delivering unparalleled quality and craftsmanship. We understand the significance of jewelry as a personal expression and strive to create heirloom pieces that transcend generations.
Step into Pierre's Jewelry Atelier, where passion, artistry, and innovation converge to bring your jewelry dreams to life. Discover the allure of meticulously crafted creations that stand the test of time, making every moment extraordinary. Experience the elegance and sophistication that define Pierre's Jewelry Atelier, a destination where craftsmanship becomes an art form.
HERITAGE & SELECTION
Our Jewelry
Welcome to Pierre B Fine Jewelry, where masterful craftsmanship and timeless elegance converge to create extraordinary jewelry pieces that captivate hearts and inspire awe. With our unwavering commitment to excellence, we have established ourselves as a trusted destination for those seeking exceptional jewelry that tells a story.
From engagement rings that symbolize eternal love to exquisite necklaces, bracelets, and earrings that add a touch of sophistication, our collection showcases a diverse range of styles to suit individual tastes and preferences. We source the finest materials, from dazzling diamonds to rare gemstones, ensuring that each piece radiates brilliance and showcases the natural beauty of these precious elements.
What sets us apart is our dedication to personalized service.
We understand that jewelry is a deeply personal expression, and our knowledgeable staff is here to guide you through the selection process, ensuring that you find the perfect piece that resonates with your unique style and sentiment.

Handmade 3 stone rings

Wedding Bands

Loose Diamonds

Colored stone center rings

Stackable Rings

Halo Rings
How can we help?

Custom Design
From Sketch or CAD to finished piece

Repairs & Restoration
Sizing, stone setting, restringing, antique repair

Manufacturing for the Trade
Bulk production and private-label work for jewelers and designer
Featured One-of-a-Kind Pieces
Diamond Education
How the 4 C's work together
Each of the 4 C’s contribute to the overall beauty of a diamond and make each stone unique. A Diamond, however, should be viewed as an organic whole. Because the eye has difficulty differentiating one component by itself, such as Clarity or Color, it is important to consider how the 4 C’s impact each other.
To evaluate a diamond using the 4 C’s, consider the following:
Cut
Make Cut a primary focus during your search, as it is the “C” which most readily impacts a diamond’s beauty. Look for high levels of brilliance and fire, and be willing to reduce your spending in other areas like Clarity or Color to ensure an exceptional Cut.
Color
A diamond should look white or colorless to the naked eye. Ensure the Color does not distract or interfere with white and colored light reflection.
Clarity
Choose a diamond that is eye clean. Blemishes and inclusions should not distract from the brilliance or fire of a diamond.
Carat
Consider what is important for you and the one you love, but remember that brilliance and beauty will outshine mere weight each and every time. Be open to lowering your Carat weight to ensure you purchase a stunning diamond.
With these fundamentals in mind, remember that a diamond is a precious whole, and should be looked at in totality.
CUT — The Engine of Diamond Sparkle
Diamond Cut specifically refers to the quality of a diamond’s angles, proportions, symmetrical facets, brilliance, fire, scintillation and finishing details. These factors directly impact a diamond’s ability to sparkle, along with its overall aesthetic appeal.
The GIA grades Diamond Cut on the scale of Ideal, Excellent, Very Good, Good, Fair and Poor. The Ideal and Excellent grades, depending on Diamond Shape, signify proportions and angles cut for maximum brilliance and fire.
Cuts vary significantly among diamonds and diamond cutters. At times, a cutter may aim for maximum Carat weight, leaving the diamond too deep or too shallow for optimal light reflection. Other times a diamond may be cut to minimize the number of inclusions, improving its Clarity, but forgoing maximum sparkle. Even an Ideal cut diamond may have a yellow tint that is too noticeable and detracts from the gem’s beauty.
More importantly, though, is ensuring Cut is a focal point of your diamond selection. Even a pristine 2 Carat Diamond with no blemishes or color tinting can be dull if it’s not cut exceptionally well. Cut is the biggest indicator of beauty, and should be made priority over the other C’s. As an example, this 1.50 Carat Round Brilliant is graded well for each “C” but lacks a vivacious sparkle.
It’s essential to note that a top grade designation, like Excellent, doesn’t necessarily indicate an outstanding diamond cut. Almost 55% of all diamonds sold online are Excellent cuts. Some are stunning, while others are mediocre. An example of an exquisite Excellent cut diamond is this 1.5 Carat Round Brilliant from James Allen.
Because Cut is so important to a diamond’s fundamental beauty, it’s crucial to review a diamond’s Cut carefully and ask for the
COLOR — The Absence of Tint
Diamond Color is graded in terms of how white or colorless a diamond is. The GIA grades diamonds from D to Z, with D being the most colorless, and Z containing noticeable brown or yellow tint.
The pricing of diamonds usually reflects these grades—sometimes significantly. In most cases, the naked eye cannot tell the difference between two adjacent color graded diamonds, though the price difference may be significant.
The most critical aspect with Color is to determine if it appears colorless in relation to its setting. You also want to be certain that a diamond is clear of any tinting that takes away or interferes with white and colored light reflections. The K Color in this Cushion Cut Diamond, for example, distracts from the sparkle of the diamond while this I Color Diamond is radiant.
Brilliance, or sparkle, is created from the way the diamond is cut. It is not advantageous to purchase a diamond that distracts from this important principal characteristic.
As a general recommendation, review each diamond closely and ask for the assistance of an expert. This is the best way to ensure you’re not paying for a feature (i.e. too high of Color grade) that will go unnoticed, or purchasing a diamond that distracts or interferes with light reflection.
Note: Certain colored diamonds are valued stones, like a fancy pink or green diamond. Color grades for these diamonds are distinctly different than traditional “white” diamonds.
CLARITY — Inclusions & Blemishes
A Diamond’s Clarity grade evaluates how clean a diamond is from both inclusions and blemishes. Clarity is graded by the GIA on the following scale:
- FL (Flawless)
- IF (Internally Flawless)
- VVS1 (Very, Very Slightly Included 1)
- VVS2 (Very, Very Slightly Included 2)
- VS1 (Very Slightly Included 1)
- VS2 (Very Slightly Included 2)
- SI1 (Slightly Included 1)
- SI2 (Slightly Included 2)
- I1 (Inclusions 1)
- I2 (Inclusions 2)
Depending on the size, location and darkness of blemishes and inclusions, these imperfections can interfere with light as it passes through the diamond. When this happens, the brilliance and beauty of the diamond is dulled, taking away from the high quality Cut.
For Clarity, our primary recommendation is to ensure the diamond is eye clean, and that inclusions are not interfering with light reflection.
Review the stone to see if it is eye clean and ask for confirmation from an expert. A certificate alone won’t tell you how a diamond’s blemishes will impact the stone’s appearance and brilliance.
CARAT WEIGHT — Weight vs. Sparkle
Often when people hear the term “Carat Weight,” they think it refers to the size of the diamond. In actuality, Carat refers to the weight of the diamond, not how large the stone is. A 1 Carat Diamond equals 200 milligrams, or 0.2 grams—and weighs about the same as a quarter of a raisin. Depending on the Diamond’s Shape and how it is cut, two 1 Carat Diamonds might be quite different in size.
While Carat weight is an element to consider when buying a diamond, the overall appearance and brilliance should carry more importance. For example, a mediocre 1.5 Carat diamond will not shine as brightly—or draw as much attention—as a stunning 1.0 Carat diamond, no matter how much more it weighs.

Meet Pierre!
Meet Pierre, a highly skilled Master Setter and Jewelry Craftsman with a lifelong passion for his craft. From his humble beginnings in Istanbul's Grand Bazaar, he honed his talents under the guidance of a master craftsman, quickly surpassing expectations. Now based in the heart of New York City, Pierre blends traditional craftsmanship with modern techniques, specializing in diverse jewelry styles, diamond setting, and innovative designs.
With five decades of experience, Pierre has not only mastered his art but also shared his knowledge, training a new generation of skilled artisans who now thrive in the industry. His dedication to excellence and embracing technology's advancements has transformed his workshop into a hub of creativity and precision. From state-of-the-art computers to 3D printers, milling machines, and laser welders, Pierre's commitment to staying at the forefront of the industry ensures that every masterpiece he creates truly shines.
Discover the captivating world of Pierre's jewelry creations, where skill, artistry, and technology converge to deliver unparalleled beauty and craftsmanship.
Visit the atelier
31 W 47th St, New York, NY
By appointment & walk-in for repairs








